I believe that opportunities are not simply handed to you on a plate, but that you have to fight to make them happen.
Entrepreneur
Grace Keli inherited her passion for entrepreneurship from her mother, who constantly motivated her children and encouraged them to study hard and continually learn new things. “Knowledge doesn’t take up any space: you can keep on storing it away endlessly” is one of her powerful adages. After graduating from the Federal University of Minas Gerais (UFMG), Grace Keli began to advise multinationals on their internationalisation activities targeted at Brazil.
It was when she first heard about the Blue Ocean Strategy that the idea of running her own business took hold. In Belofloripa, Grace Keli found the ideal concept to simplify the internationalisation process for fellow entrepreneurs.
Guest speaker
As an expert on internationalisation and on import and export guidance, Grace Keli regularly appears as a guest speaker at information sessions, seminars and other similar events, including VOKA, Flanders Investment & Trade, Brascam, etc. Whilst keeping in mind the professional ground rules and the dos and don’ts, she offers an innovative look at the entire internationalisation process.
Grace in the media
The added value offered by Belofloripa’s concept, and the company’s passion for internationalisation has not gone unnoticed. In Belofloripa’s five-year history, both Grace and Belofloripa have won a variety of different awards.
Click here for an overview of Grace in the media.
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