The Brazilian pet sector is the second-largest market in the world, after the United States. Furthermore, it is a fast-growing sector, as evidenced by its 10% growth in 2014.
Situation
The client in question is an active and fast-growing business that specialises in producing products for pets. The efforts that have been made as regards innovation and creativity have not only resulted in continuous growth in times of crisis, but also a number of awards. Despite the pleasing figures and turnover achieved by the company, it continued – despite three years of self-generated attempts, including participation in trade fairs – to encounter obstacles that hindered its successful entry into the Brazilian market.
Belofloripa’s approach
The first key step for this client was to carry out both a targeted screening and solvency study of the company’s current contacts, and – after a thorough analysis of the product – to conduct a targeted search for new contacts that could help position the merchandise within the Brazilian market. Based on the client’s needs, a plan was drawn up that included visits to the most promising potential new customers for the business, with a view to building up sustainable commercial relationships, and the offer of complete market support when entering into the market.
Results
After a series of intensive and productive meetings with potential distributors, a number of orders were placed immediately. This meant that in one fell swoop, the client’s range became available in over 2,000 Brazilian shops.